Allure Condos

Allure Condos Overview

Allure Condos is an upcoming luxury high-rise residential development by EMBLEM Developments, located at 250 King Street East, in the heart of downtown Toronto. Rising 43 storeys, the building will feature 509 premium suites, offering residents an unparalleled blend of sophisticated design and urban convenience. With its prime location and exceptional amenities, Allure is set to redefine luxury living in Toronto.

Project Highlights

• Developer: EMBLEM Developments
• Architect: Arcadis IBI Group
• Interior Designer: Burdifilek
• Building Type: Condominium
• Storeys: 43
• Total Units: 509
• Unit Sizes: Approximately 428 – 954 sq. ft.
• Suite Types: Studio to 3 Bedrooms + Penthouses
• Starting Price: From the low $600,000s
• Estimated Completion: 2028
• Ownership: Condominium
• Status: Pre-construction
• Selling Status: Platinum Access
• Deposit Structure: 10% before occupancy; detailed structure includes $10,000 on signing, balance to 5% in 30 days, 2.5% in 366 days, 1.25% in 540 days, 1.25% in 720 days, and 10% on occupancy.

Location and Neighborhood

Situated at the intersection of King Street East and Princess Street, Allure Condos places residents in the vibrant Moss Park neighborhood. This prime location boasts a Walk Score of 100, offering easy access to:

• Transit: Steps from the King streetcar and the upcoming Ontario Line, ensuring seamless connectivity across Toronto.
• Education: Proximity to institutions like George Brown College, Toronto Metropolitan University, and the University of Toronto.
• Recreation: Nearby parks include St. James Park, Moss Park, and Sculpture Gardens.
• Entertainment & Dining: Close to the Distillery District, St. Lawrence Market, and a plethora of dining and shopping options.

Reasons to Invest in Allure Condos

• Prime Downtown Location: Located in one of Toronto's most sought-after neighborhoods, ensuring high demand and potential appreciation.
• Exceptional Design: Collaborations with renowned firms like Arcadis IBI Group and Burdifilek promise top-tier architectural and interior design.
• Luxury Amenities: Features include a 24-hour concierge, state-of-the-art fitness center, spa facilities, co-working spaces, children's play areas, and an exclusive Rolls-Royce chauffeur service.
• Sustainable Living: Incorporation of smart building automation technology for enhanced energy efficiency.
• Developer Reputation: EMBLEM Developments is known for its commitment to quality and innovation in the GTA real estate market.

A Closer Look at the Toronto, ON Real Estate Market

Toronto, Ontario is Canada's largest city and a global economic hub, known for its diversity, innovation, and thriving real estate market. Over the past decade, Toronto has consistently ranked as one of the top cities for real estate investment due to its strong fundamentals, including population growth, job creation, and limited housing supply. These factors continue to drive both housing demand and property values.

The city’s real estate landscape offers a wide array of options—from luxury downtown condos and modern high-rises to family-friendly townhouses and historic detached homes. As of 2025, the Toronto condo market remains resilient, supported by an influx of professionals, international students, and investors. The downtown core, particularly areas like King Street, the Distillery District, and the Financial District, has seen significant development, including projects like Allure Condos.

Toronto is also experiencing major infrastructure investments, such as the Ontario Line and GO Transit expansions, which are improving connectivity across the city and increasing the appeal of transit-oriented developments. Neighborhoods with easy access to public transit are especially attractive to buyers and renters, contributing to strong rental demand and healthy appreciation rates.

Despite market fluctuations and interest rate changes, Toronto continues to show long-term stability. The city's strong economic base—rooted in sectors like finance, tech, education, and healthcare—ensures a consistent flow of domestic and international migration. With a tight housing supply and increasing immigration targets, experts project continued upward pressure on home prices, particularly in centrally located developments.

For investors, Toronto represents a blend of short-term rental potential and long-term capital growth. For end-users, it's a vibrant, livable city with world-class amenities, top-tier education institutions, cultural landmarks, and career opportunities—making it one of the most desirable urban centers in North America.

About the Developer – EMBLEM Developments

EMBLEM Developments is a rapidly growing real estate development firm specializing in high-rise residential projects across the Greater Toronto Area. With a portfolio representing over $3.6 billion in development value, EMBLEM is dedicated to delivering timeless designs that combine simplicity with luxury, ensuring each home is both a smart investment and a beautiful living space.